Privacy Policy

Last updated: August 24, 2026

This Privacy Policy explains how HC Falkenberg Art (“we,” “us,” “our,” or the “Company”) collects, uses, stores, shares and protects personal information when you visit our online store, purchase products, create or use a customer account, contact us or otherwise interact with our services.

Please read this Privacy Policy carefully before using our online store or providing personal information.

1. Company Information

The company responsible for operating the online store and processing personal information is:

Company name: HC Falkenberg Art
CVR number: 35071997
Responsible person: Hans Christian Falkenberg-Hansen

Registered address:
Rammelhøj 7
6630 Rødding
Denmark

Email: hcf_h@hotmail.com

For the purposes of applicable data protection law, HC Falkenberg Art acts as the data controller for personal information processed in connection with our online store, except where another service provider acts as an independent controller.

2. Scope of This Privacy Policy

This Privacy Policy applies when you:

  • Visit or browse our online store;

  • Create or manage a customer account;

  • Place or manage an order;

  • Purchase products;

  • Enter billing or delivery information;

  • Contact customer service;

  • Request a return, exchange or refund;

  • Subscribe to marketing communications;

  • Submit reviews, forms or other content;

  • Interact with advertisements or promotions; or

  • Otherwise use or communicate with us through our online store and related services.

Our website, online store, products, customer account functions, checkout, customer service and related services are collectively referred to as the “Services.”

This Privacy Policy does not necessarily apply to independent third-party websites or services that may be linked through our Services.

3. Personal Information We May Collect

The personal information we collect depends on how you interact with the Services.

3.1 Identity and Contact Information

We may collect information such as:

  • Full name;

  • Billing address;

  • Shipping address;

  • Postal code;

  • City;

  • Country or region;

  • Email address;

  • Telephone number where provided; and

  • Other contact details you voluntarily provide.

3.2 Account Information

If customer accounts are available, we may collect:

  • Account name;

  • Email address;

  • Login or authentication information;

  • Saved addresses;

  • Account settings;

  • Communication preferences; and

  • Order history.

You are responsible for keeping your account credentials confidential and protecting them from unauthorized access.

3.3 Order and Transaction Information

When you place or manage an order, we may process information including:

  • Products ordered;

  • Product quantities;

  • Product variants or specifications;

  • Order number;

  • Purchase price;

  • Billing information;

  • Shipping information;

  • Delivery status;

  • Order history;

  • Returns;

  • Exchanges;

  • Refunds;

  • Cancellations; and

  • Communications relating to your transaction.

3.4 Payment Information

Depending on the payment method used, payment-related information may include:

  • Payment method;

  • Payment status;

  • Billing details;

  • Transaction amount;

  • Payment transaction identifiers; and

  • Payment confirmation information.

Payment information may be processed directly by Shopify, banks, card networks or independent payment service providers.

Where complete payment card information is processed directly by an authorized payment provider, HC Falkenberg Art may not receive or store the complete card details.

3.5 Customer Support Information

When you contact us regarding an order, product or other matter, we may collect:

  • Your name;

  • Email address;

  • Order number;

  • Product information;

  • Messages you send to us;

  • Complaint information;

  • Return or refund reasons;

  • Photographs;

  • Videos; and

  • Records of our responses.

This information is used to investigate your request and provide customer support.

3.6 Technical and Usage Information

When you use the Services, certain technical information may be collected automatically, including:

  • IP address;

  • Browser type;

  • Browser language;

  • Device type;

  • Device identifiers;

  • Operating system;

  • Pages viewed;

  • Date and time of access;

  • Referring website;

  • Session information;

  • Click and navigation information;

  • Cookie identifiers;

  • Approximate location derived from your IP address;

  • Network information; and

  • Website performance or error information.

3.7 Marketing and Preference Information

Where applicable, we may collect:

  • Product interests;

  • Marketing preferences;

  • Advertising interactions;

  • Previously viewed products;

  • Previously purchased products;

  • Promotional campaign participation;

  • Survey responses; and

  • Customer satisfaction information.

3.8 Information You Voluntarily Submit

You may voluntarily provide information including:

  • Product reviews;

  • Comments;

  • Photographs;

  • Videos;

  • Messages;

  • Product enquiries;

  • Return requests;

  • Complaint details; and

  • Other customer-generated content.

4. How We Collect Personal Information

We may collect personal information through several different methods.

4.1 Information You Provide Directly

You may provide information when you:

  • Place an order;

  • Create a customer account;

  • Complete an online form;

  • Enter billing or shipping information;

  • Contact us;

  • Request a return, exchange or refund;

  • Submit a product review;

  • Subscribe to marketing communications; or

  • Otherwise communicate with us.

4.2 Information Collected Automatically

Certain information may be collected automatically through technologies such as:

  • Cookies;

  • Server logs;

  • Pixels;

  • Device identifiers;

  • Analytics technologies;

  • Website security technologies; and

  • Similar tracking technologies.

4.3 Information Received From Service Providers

We may receive relevant information from third parties that help us provide the Services, including:

  • Shopify;

  • Payment processors;

  • Banks and payment providers;

  • Shipping companies;

  • Couriers;

  • Logistics providers;

  • Warehousing or fulfilment providers;

  • Website hosting providers;

  • Cloud service providers;

  • Fraud prevention providers;

  • Analytics providers;

  • Advertising providers; and

  • Customer support service providers.

5. How We Use Personal Information

We may use personal information for purposes including:

Providing and Operating the Services

We may use personal information to:

  • Operate and maintain our online store;

  • Process and confirm orders;

  • Process payments;

  • Arrange fulfilment;

  • Ship and deliver products;

  • Provide delivery and tracking information;

  • Manage customer accounts;

  • Respond to customer enquiries;

  • Provide customer support;

  • Process returns, exchanges and refunds; and

  • Complete transactions requested by customers.

Improving Our Services

We may use information to:

  • Understand how customers use our Services;

  • Improve website functionality;

  • Improve website navigation;

  • Improve products and customer service;

  • Evaluate website performance;

  • Identify technical problems;

  • Personalize the shopping experience; and

  • Develop new products, features or services.

Security and Fraud Prevention

We may process information to:

  • Verify transactions;

  • Protect customer accounts;

  • Prevent fraudulent orders;

  • Detect suspicious activity;

  • Prevent unauthorized access;

  • Investigate misuse;

  • Protect our website; and

  • Protect our customers, business and service providers.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

  • Send marketing communications;

  • Provide information regarding products or promotions;

  • Measure marketing performance;

  • Understand customer interests;

  • Personalize promotional content; and

  • Display relevant advertisements.

Where consent is legally required, marketing communications and non-essential tracking technologies will only be used after the required consent has been obtained.

Legal and Compliance Purposes

We may use or retain information where necessary to:

  • Comply with applicable laws;

  • Meet accounting requirements;

  • Meet tax obligations;

  • Respond to lawful government requests;

  • Respond to court orders;

  • Resolve disputes;

  • Establish or defend legal claims;

  • Enforce our policies; and

  • Protect our legal rights.

6. Legal Bases for Processing

Where the General Data Protection Regulation (GDPR) or other applicable European data protection law applies, we process personal information using an appropriate lawful basis.

Performance of a Contract

We may process your information where necessary to:

  • Accept and process an order;

  • Receive or verify payment;

  • Deliver products;

  • Manage your customer account;

  • Provide customer service;

  • Process returns or refunds; and

  • Perform other obligations arising from our contract with you.

Compliance With Legal Obligations

We may process or retain information where necessary to comply with:

  • Tax requirements;

  • Accounting requirements;

  • Consumer protection requirements;

  • Fraud prevention obligations;

  • Court orders;

  • Government requests; or

  • Other applicable legal obligations.

Legitimate Interests

Where permitted by law, we may process information when reasonably necessary for legitimate business interests, including:

  • Preventing fraud;

  • Protecting the security of the Services;

  • Improving our website;

  • Managing customer relationships;

  • Evaluating business performance;

  • Responding to customer enquiries; and

  • Establishing or defending legal claims.

When relying on legitimate interests, we consider whether our interests are outweighed by your fundamental rights and freedoms.

Consent

Where required, we may rely on your consent for activities including:

  • Sending certain marketing communications;

  • Activating non-essential cookies;

  • Personalizing advertisements; and

  • Processing information for other optional purposes.

You may withdraw your consent at any time.

Withdrawal of consent does not affect processing that lawfully occurred before consent was withdrawn.

7. Sharing and Disclosure of Personal Information

We may disclose personal information where reasonably necessary to operate our Services, complete transactions or comply with applicable law.

Shopify and Technology Providers

Our online store is operated using the Shopify e-commerce platform.

Information submitted through our store may be processed by Shopify in order to provide, maintain, secure and operate the e-commerce platform.

Shopify may process information in accordance with its own privacy practices and applicable law.

Payment Providers

Information may be shared with:

  • Payment processors;

  • Banks;

  • Card issuers;

  • Card networks;

  • Payment platforms; and

  • Fraud-prevention providers

where necessary to process and secure transactions.

Shipping and Fulfilment Providers

We may provide relevant information to:

  • Warehouses;

  • Fulfilment providers;

  • Postal services;

  • Couriers;

  • Shipping companies; and

  • Delivery tracking providers.

Information provided may include:

  • Recipient name;

  • Delivery address;

  • Postal code;

  • Telephone number where provided;

  • Email address;

  • Order reference; and

  • Relevant delivery instructions.

Customer Service Providers

Where applicable, information may be shared with service providers that assist us with:

  • Customer enquiries;

  • Complaints;

  • Returns;

  • Exchanges;

  • Refunds; and

  • Other customer support matters.

Analytics, Marketing and Advertising Providers

Where permitted by applicable law, we may share or allow the processing of limited information by analytics, marketing and advertising providers to:

  • Measure website performance;

  • Understand website use;

  • Measure advertising campaigns; and

  • Provide relevant promotional content.

Professional Advisers

Where reasonably necessary, information may be disclosed to:

  • Accountants;

  • Auditors;

  • Lawyers;

  • Insurance providers; and

  • Other professional advisers.

Government and Legal Authorities

We may disclose information where reasonably necessary to:

  • Comply with applicable law;

  • Respond to a lawful regulatory request;

  • Respond to a court order;

  • Assist law enforcement;

  • Investigate fraud;

  • Protect our legal rights; or

  • Protect the safety and rights of customers or third parties.

Business Transfers

If our business undergoes a merger, acquisition, restructuring, financing, insolvency or transfer of business assets, relevant information may be disclosed or transferred as part of that transaction in accordance with applicable law.

8. Shopify

Our online store is hosted through Shopify.

Shopify provides the technical e-commerce infrastructure that allows us to offer products and services to customers.

Information submitted through the Services may therefore be transmitted to and processed by Shopify and its authorized service providers.

Certain processing conducted independently by Shopify may be governed by Shopify's own privacy policies and terms.

9. Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies.

Cookies may be used to:

  • Keep our online store functioning correctly;

  • Maintain shopping cart sessions;

  • Remember customer preferences;

  • Support account login;

  • Protect website security;

  • Prevent fraud;

  • Analyze website traffic;

  • Understand customer behavior;

  • Measure website performance;

  • Measure advertising performance; and

  • Personalize content where permitted.

Essential Cookies

Essential cookies are used for core website functions such as:

  • Shopping carts;

  • Account login;

  • Checkout;

  • Payment processing;

  • Order processing; and

  • Website security.

Analytics Cookies

Analytics cookies may help us understand:

  • How customers use our store;

  • Which pages are visited;

  • Which products are viewed; and

  • How our website performs.

Advertising Cookies

Advertising cookies may be used to:

  • Measure marketing campaigns;

  • Understand advertising performance; and

  • Display relevant advertisements where legally permitted.

Where required by applicable law, non-essential cookies will only be activated after appropriate consent has been obtained.

You may be able to manage cookies through available cookie preference tools or your browser settings.

Disabling certain cookies may affect the operation of some website features.

10. Marketing Communications

Where permitted by law, we may send promotional communications when:

  • You have given consent;

  • The communication is otherwise permitted by applicable law; and

  • You have not opted out.

You may unsubscribe from marketing communications at any time by:

  • Using an unsubscribe option contained in a marketing email where available; or

  • Contacting us at hcf_h@hotmail.com.

Communications directly related to:

  • Orders;

  • Payments;

  • Delivery;

  • Returns;

  • Refunds;

  • Customer accounts; or

  • Website security

are service communications and may still be sent when reasonably necessary.

11. Third-Party Websites and Services

Our Services may contain links to websites, social media platforms or other services operated by third parties.

We do not control the privacy, security or content practices of independent third parties.

When you leave our online store and visit another website, the information you provide may be governed by that third party's privacy policy and terms.

We recommend reviewing the relevant privacy policy before providing personal information to a third party.

The inclusion of a third-party link does not necessarily mean that we endorse or control the third party.

12. Data Security

We use reasonable administrative, technical and organizational safeguards designed to protect personal information against:

  • Unauthorized access;

  • Accidental loss;

  • Unlawful disclosure;

  • Unauthorized alteration;

  • Misuse;

  • Destruction; and

  • Unauthorized processing.

Security measures may include:

  • Access restrictions;

  • Account authentication;

  • Secure service providers;

  • Security monitoring;

  • Fraud-prevention measures; and

  • Appropriate technical protections.

However, no internet transmission, website, server or electronic storage system can be guaranteed to be completely secure.

Customers should avoid sending passwords or other highly sensitive information through unsecured communication channels.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required or permitted by applicable law.

Retention periods may depend on:

  • The duration of the customer relationship;

  • Customer account requirements;

  • Completion of an order;

  • Delivery requirements;

  • Returns and refunds;

  • Accounting obligations;

  • Tax obligations;

  • Fraud-prevention requirements;

  • Product support obligations;

  • Legal limitation periods;

  • Dispute resolution requirements; and

  • The need to establish or defend legal claims.

When personal information is no longer reasonably required, we may securely delete, anonymize or otherwise dispose of it in accordance with applicable law.

14. International Data Transfers

Some service providers used in connection with our online store may process personal information outside Denmark or outside the country where the customer lives.

Personal information may therefore be transferred to or stored in countries whose data protection laws differ from those in your country.

Where personal information is transferred outside the European Economic Area (EEA) and applicable law requires additional safeguards, an appropriate lawful transfer mechanism may be used.

These mechanisms may include:

  • An adequacy decision;

  • Standard Contractual Clauses;

  • Approved contractual safeguards;

  • Binding corporate rules where applicable; or

  • Another legally recognized transfer mechanism.

15. Your Data Protection Rights

Depending on applicable law and your location, you may have rights including the following.

Right of Access

You may request confirmation of whether we process your personal information and request access to eligible personal information.

Right to Correction

You may request that inaccurate personal information be corrected and incomplete information be completed.

Right to Deletion

You may request deletion of personal information in certain circumstances.

This right may be restricted where we need to retain information for:

  • Tax purposes;

  • Accounting purposes;

  • Contractual obligations;

  • Fraud prevention;

  • Legal compliance; or

  • Establishing or defending legal claims.

Right to Restrict Processing

You may request that certain processing of your personal information be restricted where provided by applicable law.

Right to Data Portability

Where applicable, you may request eligible personal information in a structured, commonly used and machine-readable format.

Right to Object

You may object to certain processing based on legitimate interests.

You may object to the processing of your personal information for direct marketing purposes at any time.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

Withdrawal does not affect processing that lawfully occurred before the withdrawal.

Rights Regarding Automated Decision-Making

Where applicable, you may have rights concerning decisions based solely on automated processing that produce legal or similarly significant effects.

Right to Lodge a Complaint

You may have the right to submit a complaint to the competent data protection authority in your country or region.

These rights are not absolute and may be subject to legal conditions, identity verification requirements and applicable exceptions.

16. How to Exercise Your Privacy Rights

To exercise an applicable privacy right, please contact:

Email: hcf_h@hotmail.com

Postal address:
HC Falkenberg Art
Rammelhøj 7
6630 Rødding
Denmark

Please clearly describe:

  • The right you wish to exercise;

  • The information concerned;

  • Your order or account details where relevant; and

  • Any information reasonably necessary for us to locate the relevant records.

To protect your information, we may request reasonable information to verify your identity before completing a privacy request.

We will respond within the period required by applicable law.

17. Children's Privacy

Our Services are intended for customers who are legally able to enter into a purchase contract.

We do not knowingly collect personal information from children in violation of applicable law.

Where a minor is not legally able to use the Services independently, the involvement and authorization of a parent or legal guardian may be required.

If you believe a child has provided personal information without appropriate authorization, please contact us at hcf_h@hotmail.com.

Where required by law, we will take appropriate steps to delete or restrict that information.

18. Customer Responsibilities

Customers should take reasonable measures to protect their own personal information.

You should:

  • Provide accurate information;

  • Keep your account information current;

  • Protect passwords and login credentials;

  • Avoid sharing account access with other people;

  • Notify us if you suspect unauthorized account access;

  • Ensure your delivery information is accurate; and

  • Use secure devices and internet connections where reasonably possible.

19. Complaints

If you have concerns regarding the way HC Falkenberg Art processes your personal information, please contact us first so that we can review the matter.

You may contact us at:

Email: hcf_h@hotmail.com

Depending on your location and applicable data protection law, you may also have the right to submit a complaint to the competent data protection supervisory authority.

Making a complaint to us does not affect any other legal rights available to you.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time because of:

  • Changes in applicable law;

  • Regulatory requirements;

  • Changes to our Services;

  • Changes to Shopify or other service providers;

  • Changes in payment or delivery systems;

  • Security developments; or

  • Changes to our business operations.

The current version will be published through our online store.

Where appropriate or legally required, significant changes may also be communicated through another suitable method.

The “Last updated” date at the beginning of this Privacy Policy indicates when the latest revision became effective.

21. Contact Information

If you have questions regarding this Privacy Policy, your personal information or the exercise of a privacy right, please contact:

HC Falkenberg Art
CVR number: 35071997
Responsible person: Hans Christian Falkenberg-Hansen

Registered address:
Rammelhøj 7
6630 Rødding
Denmark

Email: hcf_h@hotmail.com